Training course

 

Business correspondence:

etiquette, English style, components of success

 

Duration 6-8 academic hours

 

1. Introduction

 

We write:

 

- Why?

        - Whom to?

                - What?

                        - When?

                                - How?

 

2. Format of business correspondence

 

·         What goals do you want to achieve now and in the future?

·         Select the subject of the message

·         Letter, email, SMS or messenger?

·         How formal should the style be?

·         How urgent is your message?

·         When it is better to phone?

 

3. Writing letters

 

  • Creating a clear and logical structure
  • Basic principles
  • Greetings
  • Content
  • Letter Completion
  • Signature
  • Post Scriptum
  • Appendices

 

4. Components of success

 

  • Powerful start
  • “The end - to the beginning!”
  • Discussion of various styles
  • Choice of style according to the goals and destination
  • Internal letter consistency
  • Length of sentences and paragraphs
  • How to start sentences
  • Select and use words with care
  • Is jargon appropriate?
  • How to avoid ambiguity
  • Effective last paragraph.

 

5. Specific features of letters for

 

  • Establishing academic contacts
  • Promoting your products and services
  • Receive information about goods / services
  • Receive other information
  • Partnership proposals

 

6. How to write about yourself and your company

 

  • Informatively
  • Briefly
  • With or without the use of applications and web links

 

7. Email, SMS, WhatsApp and other messengers

 

  • Why e-mail is a special case of a letter
  • The fundamental differences between email and paper letters
  • Subject and subject again
  • How to convey your message clearly and concisely.
  • How to start an email – “Hi”, “Good Morning”, “Dear John”?
  • Acceptable volume
  • Should headers be used?
  • When to use attached documents
  • What words to end an email
  • Plain text or HTML format?
  • Email Security

 

8. Back to school

 

              A little about grammar:

              spelling,

              punctuation.

 

9. Practicum

 

  • Acquaintance with templates of typical letters
  • Analysis and editing of letters brought by the participants of the training

 

After the training

 

  • Answers to questions on the topic of training for all participants within two weeks after the end of the training (by email)
  • Free consultation on writing one real letter for each participant within three months after the training (by email or Zoom)